City marketing and branding plays a pivotal role in the image of the city and the pride of the residents. Cities often compete to attract quality residents and must also compete to drive investments to the city, interest the next generation of entrepreneurs, and ensure the city remains relevant for the local population.
The process of marketing and branding includes production of promotional materials, creating attractive infrastructure for absorbing new residents, and increasing the sense of responsibility and pride of existing and new residents, that will ultimately draw more potential residents to the city.
